An analysis of three pricing strategies for digital music products
Jingxian Chen, Liang Liang, Samar Mukhopadhyay and Dong-qing Yao
| Year of publication: |
2022
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|---|---|
| Authors: | Chen, Jingxian ; Liang, Liang ; Mukhopadhyay, Samar K. ; Yao, Dong-qing |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 73.2022, 12, p. 2717-2731
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| Subject: | bundling | digital music product | pricing | Revenue management | Preismanagement | Pricing strategy | Musikwirtschaft | Music industry | Revenue-Management | Digitale Musik | Digital music | Digitale Güter | Digital goods | Leistungsbündel | Bundling strategy | Electronic Commerce | E-commerce |
| Description of contents: | Description [tandfonline.com] |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2021.2015255 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013533330