An analytical framework for improving the strategical impact of customer collaboration in innovation
Gülgün Kayakutlu; S. C. Lenny Koh
| Year of publication: |
2008
|
|---|---|
| Authors: | Kayakutlu, Gülgün ; Koh, Lenny |
| Published in: |
International journal of management and network economics : IJMNE. - Genève [u.a.] : Inderscience Enterprises, ISSN 1754-2316, ZDB-ID 2452918-7. - Vol. 1.2008/09, 1, p. 80-99
|
| Subject: | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | AHP-Verfahren | AHP approach | Delphi-Methode | Delphi technique |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003774807