An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Year of publication: |
2019
|
---|---|
Authors: | Chenavaz, Régis ; Escobar, Octavio ; Rousset, Xavier |
Published in: |
Applied economics. - New York, NY : Routledge, ISSN 1466-4283, ZDB-ID 1473581-7. - Vol. 51.2019, 52, p. 5683-5693
|
Subject: | advertising | marketing mix | Pricing | temperature | weather-sensitivity | Werbung | Advertising | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management | Theorie | Theory |
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