An analytical investigation of Kotler's competitive simulation model
Year of publication: |
1978
|
---|---|
Authors: | Simon, Hermann |
Other Persons: | Kotler, ... (contributor) |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 24.1978, p. 1462-1473
|
Subject: | Absatztheorie |
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