An application of AHP approach to investigate tourism promotional effectiveness
Year of publication: |
2013
|
---|---|
Authors: | Lai, Wen-Hsiang ; Vinh, Nguyen Quang |
Published in: |
Tourism and Hospitality Management. - University of Rijeka, Faculty of Tourism and Hospitality Management. - Vol. 19.2013, 1, p. 1-22
|
Publisher: |
University of Rijeka, Faculty of Tourism and Hospitality Management |
Subject: | Tourism promotion | destination attributes | destination image | analytic hierarchy | process (AHP) |
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