An Application of AHP in Optimizing Customer Satisfaction in a Services Marketing Scenario
| Year of publication: |
2013
|
|---|---|
| Authors: | Das, Debabrata |
| Publisher: |
[2013]: [S.l.] : SSRN |
| Subject: | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsmarketing | Services marketing | AHP-Verfahren | AHP approach | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Description of contents: |
Achieving customer satisf ...
|
| Extent: | 1 Online-Ressource (17 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: S. Saibaba et al. (Eds.): Innovative Marketing Strategies For Emerging Markets - What’s Next, pp. 20-27, SSIM, Hyderabad 2013 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 17, 2013 erstellt |
| Classification: | A00 - General Economics and Teaching. General ; A10 - General Economics. General ; C00 - Mathematical and Quantitative Methods. General ; M00 - Business Administration and Business Economics; Marketing; Accounting. General ; M31 - Marketing ; Z00 - Other Special Topics. General |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013084349