An application of game theory to shape e-tailing strategies
Year of publication: |
2011
|
---|---|
Authors: | Lee, Min-Young |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 4.2011, 1, p. 49-61
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Subject: | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Spieltheorie | Game theory |
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