An application of integrating SERVQUAL and Kano's model into QFD for logistics services : a case study from Turkey
Year of publication: |
2009
|
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Authors: | Baki, Birdogan ; Basfirinci, Cigdem Sahin ; Cilingir, Zuhal ; AR, Ilker Murat |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 21.2009, 1, p. 106-126
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Subject: | Logistikdienstleister | Logistics provider | Güterverkehr | Freight transport | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Türkei | Turkey |
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