An appraisal framework of the determinants and consequences of brand happiness
Stefanie Schnebelen, Manfred Bruhn
| Year of publication: |
2018
|
|---|---|
| Authors: | Schnebelen, Stefanie ; Bruhn, Manfred |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 2, p. 101-119
|
| Subject: | appraisal framework | brand behavior | brand happiness | brand management | effectiveness | Markenführung | Brand management | Markenartikel | Brand | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21073 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970161