An Appraisal of Multi‐Attribute Utility Models in Marketing
Year of publication: |
1979
|
---|---|
Authors: | Lock, Andrew R. ; homas, T |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 13.1979, 5, p. 294-307
|
Publisher: |
MCB UP Ltd |
Subject: | Models | marketing | Marketing planning | Multi‐level marketing |
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