An Appraisal of the Effectiveness of Advertising Placement on Digital Media Platforms in Nigeria

The coming of digital media has contributed enormously to communication. Advertising as an aspect of communication has enjoyed its own share of media digitisation. In view of this, Maharaja (2013) notes that technological development and emergence of new media have tremendously changed the advertising business landscape. However, growing dependency on the Internet as the ultimate source of information and communication makes it a leading advertising platform

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Year of publication:	2022
Authors:	Etumnu, Emeka Williams ; Jumbo, Cynthia N ; Anyanwu, BJC
Publisher:	[S.l.] : SSRN
Subject:	Nigeria \| Digitale Medien \| Digital media \| Werbewirkung \| Advertising effects \| Werbung \| Advertising \| Online-Marketing \| Internet marketing

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Extent:	1 Online-Ressource (15 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: In D. Gambo & H. Batta (Eds.).Digital media communication & civic engagement in Nigeria (pp.15-28). Uyo Nigeria:African Council for Communication Education (ACCE, Nigeria) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 25, 2019 erstellt
Other identifiers:	10.2139/ssrn.4202914 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014243999