An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
Year of publication: |
2023
|
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Authors: | Galiano-Coronil, Araceli ; Ortega-Gil, Manuela ; Macías-Varela, Belén ; Ravina Ripoll, Rafael |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 20.2023, 3, p. 635-658
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Subject: | Climate | Gender | Happiness | SDGs | Social marketing | Well-being | Social Marketing | Nachhaltige Entwicklung | Sustainable development | Zufriedenheit | Satisfaction | Sustainable Development Goals | Sustainable development goals | Geschlecht | UN-Entwicklungsziele | UN development goals | Lebensqualität | Quality of life |
Description of contents: | Description [doi.org] |
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