An Approach for Developing an Optimal Discount Pricing Policy
Year of publication: |
1984
|
---|---|
Authors: | Lal, Rajiv ; Staelin, Richard |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 30.1984, 12, p. 1524-1539
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | pricing | marketing |
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