An approach for identifying cannibalization within product line extensions and multibrand strategies
Year of publication: |
2006
|
---|---|
Authors: | Mason, Charlotte H. ; Milne, George R. |
Published in: |
Handbook of niche marketing : principles and practice. - New York, NY [u.a.] : Best Business Books, ISBN 0-7890-2329-6. - 2006, p. 67-85
|
Subject: | Fertigungsprogramm | Master production schedule | Marketingmanagement | Marketing management | USA | United States |
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