An approach to successful marketing planning
Andrall E. Pearson
| Year of publication: |
1968
|
|---|---|
| Authors: | Pearson, Andrall E. |
| Published in: |
Marketing management and administrative action. - New York, NY [u.a.] : McGraw-Hill. - 1968, p. 280-291
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Business Horizons. Vol. 2.1959, winter |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002620960