An Aristotelian model for ethical higher education marketing : the role of practical wisdom
Year of publication: |
2011
|
---|---|
Authors: | Gibbs, Paul |
Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 21.2011, 2, p. 203-214
|
Subject: | Hochschule | Higher education institution | Nonprofit-Marketing | Nonprofit marketing | Ethik | Ethics |
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