An artificial intelligence analysis of climate-change influencers' marketing on Twitter
Year of publication: |
2022
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Authors: | Ballestar, María Teresa ; Martín-Llaguno, Marta ; Sainz, Jorge |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 12, p. 2273-2283
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Subject: | artificial intelligence | natural language processing | sentiment analysis | social influencers | social networks | Twitter | Künstliche Intelligenz | Artificial intelligence | Social Web | Social web | Soziales Netzwerk | Social network |
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