An Artificial Neural Net Attraction Model (Annam) to Analyze Market Share Effects of Marketing Instruments
Year of publication: |
[2002]
|
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Authors: | Hruschka, Harald |
Publisher: |
[2002]: [S.l.] : SSRN |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Series: | Schmalenbach Business Review ; Vol. 53, January 2001 |
Type of publication: | Book / Working Paper |
Notes: | Volltext nicht verfügbar |
Classification: | C14 - Semiparametric and Nonparametric Methods ; C45 - Neural Networks and Related Topics ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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