An artist’s perceived value : development of a measurement scale
Year of publication: |
2017
|
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Authors: | Hernando, Elisa ; Campo, Sara |
Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 19.2017, 3, p. 33-47
|
Subject: | Artist | perceived value | collectors | art market | cultural branding theory | co-creation | Markenführung | Brand management | Künstler | Artists | Kunst | Arts | Konsumentenverhalten | Consumer behaviour | Kunsthandel | Art trade | Markenimage | Brand image | Kundenwert | Customer value | Kulturökonomik | Cultural economics |
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