An assessment of a new product strategy : the marketing of lead-free enviro-brass
Year of publication: |
2006
|
---|---|
Authors: | Fiofori, Ferdinand O. ; Ojebuoboh, Funsho |
Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 5.2006, special issue, p. 1-15
|
Subject: | Innovation | Markteintritt | Market entry | Marketingmanagement | Marketing management |
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