An assessment of consumer perception and marketing strategies of major Korean brands in Mali : the case of Hyundai, Kia, Samsung and LG
Woo-Chae Lee
Year of publication: |
August 2016
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Authors: | Lee, Woo-Chae |
Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 12.2016, 4, p. 195-210
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Subject: | Mali | Consumer Perception | Korea Electronic Products | Marketing Strategies | Prolocalization | Südkorea | South Korea | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Markenführung | Brand management |
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