An Assessment of Country of Origin Effects under Alternative Presentation Formats
| Year of publication: |
1994
|
|---|---|
| Authors: | Lim, Jeen-Su ; Darley, William K. ; Summers, John O. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 22.1994, 3, p. 274-282
|