An assessment of the recognition and use of online shopping by digital immigrants and natives in India and China
Mohammed Shafiq Obeidat and W. Daniel Young
Year of publication: |
October-December 2017
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Authors: | Obeidat, Mohammed Shafiq ; Young, W. Daniel |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 29.2017, 5, p. 293-302
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Subject: | Digital native | digital immigrant | online shopping | Technology Acceptance Model (TAM) | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Indien | India | Konsumentenverhalten | Consumer behaviour | China | Electronic Commerce | E-commerce | Einwanderung | Immigration | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Computerunterstützung | Computerized method |
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