An Audience Flow Model of Television Viewing Choice
Year of publication: |
1984
|
---|---|
Authors: | Rust, Roland T. ; Alpert, Mark I. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 3.1984, 2, p. 113-124
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | television viewing | audience exposure | advertising | television program scheduling |
-
Corneo, Giacomo, (2001)
-
The value of public service broadcasting in Japan: The life satisfaction approach
Okuyama, Naoko, (2017)
-
Corneo, Giacomo, (2001)
- More ...
-
Response—On Establishing a Dialogue in Television Viewing Research
Rust, Roland T., (1984)
-
Managerial analysis in marketing
Sturdivant, Frederick D., (1970)
-
Alpert, Mark I., (1971)
- More ...