An den Kundenpotenzialen ausgerichtetes Vertriebs-Controlling
Thomas Eichelmann; Stefan Duderstadt
| Year of publication: |
2005
|
|---|---|
| Authors: | Eichelmann, Thomas ; Duderstadt, Stefan |
| Published in: |
Wertmanagement in Banken : Festschrift zum 65. Geburtstag von Guido Eilenberger. - Wiesbaden : Gabler, ISBN 3-409-14244-4. - 2005, p. 3-29
|
| Subject: | Bankmarketing | Bank marketing | Vertrieb | Physical distribution | Controlling | Management control | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Kundenwert | Customer value |
| Extent: | Ill., graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002777317