An e-channel development framework for hybrid e-retailers
Year of publication: |
2003
|
---|---|
Authors: | Lee, In |
Published in: |
Managing e-commerce and mobile computing technologies. - Hershey, PA [u.a.] : IRM Press, ISBN 1-931777-46-2. - 2003, p. 132-146
|
Subject: | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
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