An econometric identification of ineffective common-cold advertising
Year of publication: |
2023
|
---|---|
Authors: | Vinod, Hrishikesh D. ; Jetta, Kurt ; Rengifo, Minaya Eric |
Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 17.2023, 4, p. 476-494
|
Subject: | Common cold remedy | Marketing | Media outlets | Nonparametric Kernel regression | Nonparametric methods | Stochastic dominance |
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