An efficiency comparison of direct and indirect channels in Taiwan insurance marketing
Year of publication: |
2009
|
---|---|
Authors: | Fan, Chiang Ku ; Cheng, Shu Wen |
Published in: |
Direct marketing : an international journal. - Bradford : Emerald, ISSN 1750-5933, ZDB-ID 2374365-7. - Vol. 3.2009, 4, p. 343-359
|
Subject: | Taiwan | Versicherungsmarkt | Insurance market | Vertriebsweg | Distribution channel | Effizienz | Efficiency |
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