An elder's reflection on marketing to the elderly
Year of publication: |
2008
|
---|---|
Authors: | Baron, Steve |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 8.2008, 4, p. 313-328
|
Subject: | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Großbritannien | United Kingdom |
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