An empirical analysis of cellular phone users' convenience perception and its impact on shopping intention in mobile commerce
Year of publication: |
2009
|
---|---|
Authors: | Jih, Wen-jang |
Published in: |
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-154-4. - 2009, p. 294-310
|
Subject: | Online-Handel | Online retailing | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Empirische Methode | Empirical method |
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