An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints
Year of publication: |
July-August 2018
|
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Authors: | Liu, Xiao ; Derdenger, Timothy ; Sun, Baohong |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 4, p. 569-591
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Subject: | compatibility and standard | base product | add-on product | dynamic structural model | product adoption | product line pricing | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Theorie | Theory | Standardisierung | Standardization |
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