An empirical analysis of consumer's attitude towards OTC health supplements in India
Year of publication: |
2009
|
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Authors: | Verma, Sanjeev |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 2.2009, 1, p. 1-10
|
Subject: | Rezeptfreies Arzneimittel | OTC pharmaceuticals | Arzneimittel | Pharmaceuticals | Konsumentenverhalten | Consumer behaviour | Gesundheitsversorgung | Health care | Indien | India |
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