An empirical analysis of industrial brands for industrial distributors
Andreas Hinterhuber; Giulia Hinterhuber
Year of publication: |
2012
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Authors: | Hinterhuber, Andreas ; Hinterhuber, Giulia |
Published in: |
Journal of strategy and management. - Bingley [u.a.] : Emerald, ISSN 1755-425X, ZDB-ID 24739650. - Vol. 5.2012, 3, p. 252-265
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