An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
Year of publication: |
2009
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Authors: | Ghose, Anindya ; Yang, Sha |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 55.2009, 10, p. 1605-1622
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