An Empirical Analysis of Search Engine Advertising : Sponsored Search in Electronic Markets
Year of publication: |
2014
|
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Authors: | Ghose, Anindya ; Yang, Sha |
Publisher: |
[S.l.] : SSRN |
Subject: | Bayes-Statistik | Bayesian inference | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
Extent: | 1 Online-Ressource (47 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 25, 2009 erstellt |
Other identifiers: | 10.2139/ssrn.1022467 [DOI] |
Classification: | C33 - Models with Panel Data ; C51 - Model Construction and Estimation ; D12 - Consumer Economics: Empirical Analysis ; L10 - Market Structure, Firm Strategy, and Market Performance. General ; M31 - Marketing ; M37 - Advertising ; L81 - Retail and Wholesale Trade; Warehousing |
Source: | ECONIS - Online Catalogue of the ZBW |
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