An empirical analysis of switching cost in the smartphone market in South Korea
Year of publication: |
April 2016
|
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Authors: | Park, Yuri ; Koo, Yoonmo |
Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 40.2016, 4, p. 307-318
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Subject: | Switching costs | Smartphone | Telecommunication policy | Bayesian multinomial logit | Südkorea | South Korea | Wechselverhalten | Switching behaviour | Mobiltelefon | Mobile phone | Logit-Modell | Logit model | Telekommunikationspolitik | Telecommunications policy |
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