An empirical analysis of the impact of promotional discounts on store performance
Dinesh K. Gauri, Brian Ratchford, Joseph Pancras, Debabrata Talukdar
| Year of publication: |
September 2017
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|---|---|
| Authors: | Gauri, Dinesh Kumar ; Ratchford, Brian Thomas ; Pancras, Joseph ; Talukdar, Debabrata |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 3, p. 283-303
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| Subject: | Promotional discounts | Store performance | Loss leader | Store flyers | Rabatt | Rebate | Verkaufsförderung | Sales promotion | Discounter | Discounters | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2017.06.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744790