An empirical approach to consumer buying behavior in Indian automobile sector
Year of publication: |
2016
|
---|---|
Authors: | Maheshwari, Prateek ; Seth, Nitin ; Gupta, Anoop Kumar |
Published in: |
Industrial and Commercial Training. - Emerald Group Publishing Limited, ISSN 1758-5767, ZDB-ID 2019820-6. - Vol. 48.2016, 3, p. 156-162
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertisement effectiveness | Automobile industry in India | Consumer buying behaviour | Corporate training | Delphi technique |
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