An empirical assessment of cross-cultural age self-construal measurement : evidence from three countries
Benny Barak; Denis Guiot; Anil Mathur; Yong Zhang; Keun Lee
Year of publication: |
2011
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Authors: | Barak, Benny ; Guiot, Denis ; Mathur, Anil ; Zhang, Yong ; Lee, Keun |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 5, p. 479-495
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Subject: | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Kulturelle Identität | Cultural identity | Frankreich | France | China | Südkorea | South Korea |
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