An empirical examination of consumer co-creation process
Kyungwon Lee, Can Uslay, Sengun Yeniyurt
| Year of publication: |
2023
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|---|---|
| Authors: | Lee, Kyungwon ; Uslay, Can ; Yeniyurt, Sengun |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 2, p. 205-222
|
| Subject: | Business-to-consumer interaction | Consumer co-creation | Consumer-to-consumer interaction | Post-launch co-creation | Pre-launch co-creation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-022-09638-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333917