An empirical examination of consumer CSR expectations : attribution, satisfaction, referral, and willingness to pay a premium
Year of publication: |
2022
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Authors: | Saldivar, Roberto ; Zolfagharian, Mohammadali |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 7/8, p. 800-829
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Subject: | attribution | Expectancy confirmation/disconfirmation | pay | referral | satisfaction | Zahlungsbereitschaftsanalyse | Willingness to pay | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Erwartungsbildung | Expectation formation |
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