An empirical examination of online restaurant reviews on Yelp.com : a dual coding theory perspective
Year of publication: |
2017
|
---|---|
Authors: | Yang, Sung-Byung ; Hlee, Sunyoung ; Lee, Jimin ; Koo, Chulmo |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 2, p. 817-839
|
Subject: | Dual coding theory | Online restaurant review | Review enjoyment | Review usefulness | Textual and imagery cues | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
-
An empirical examination of online restaurant reviews on Yelp.com
Yang, Sung-Byung, (2017)
-
Online persuasion of review emotional intensity : a text mining analysis of restaurant reviews
Li, Hengyun, (2020)
-
Brand prestige and the mediating role of word of mouth in the fast food industry
Jalal Rajeh Hanaysha, (2018)
- More ...
-
The moderating effect of restaurant type on hedonic versus utilitarian review evaluations
Hlee, Sunyoung, (2019)
-
An empirical examination of online restaurant reviews on Yelp.com
Yang, Sung-Byung, (2017)
-
Perceived affordances and regret in online travel agencies
Jo, Hwirim, (2022)
- More ...