An empirical examination on the links of cross-functional integration of production-marketing, BTO competitiveness and performance
Year of publication: |
2022
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Authors: | Chen, Zhixiang |
Published in: |
European journal of management studies : EJMS. - Bingley, United Kingdom : Emerald Publishing, ISSN 2635-2648, ZDB-ID 3060510-6. - Vol. 27.2022, 2, p. 173-203
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Subject: | Build-to-order competitiveness | Empirical study | Manufacturing strategy | Performance | Production-marketing integration | Wettbewerb | Competition | Industrie | Manufacturing industries | Unternehmenserfolg | Firm performance | Internationaler Wettbewerb | International competition | Produktionswirtschaft | Production management |
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