An empirical inquiry into international expansion of US retailers
Year of publication: |
2000
|
---|---|
Authors: | Vida, Irena |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 17.2000, 4/5, p. 454-475
|
Publisher: |
MCB UP Ltd |
Subject: | Retailing | International marketing | Stores | Market entry | USA |
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