An empirical investigation into information search behaviour of Indian consumers
Year of publication: |
2023
|
---|---|
Authors: | Malik, Anuradha |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 18.2023, 4, p. 429-449
|
Subject: | consumer behaviour | information search behaviour | services | Indian consumers | external search effort | structural equation modelling | SEM | Indien | India | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Strukturgleichungsmodell | Structural equation model |
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