An empirical investigation of brand equity : a cross-country validation analysis
Tina Vukasović
| Year of publication: |
2016
|
|---|---|
| Authors: | Vukasović, Tina |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 251-265
|
| Subject: | Brand equity | brands | consumer-based brand equity | consumers | cross-country research | food industry | LISREL | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Ernährungsindustrie | Food industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2016.1194508 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654416