An empirical investigation of consumers' procurement of pharmaceutical products via online retail channels
| Year of publication: |
2009
|
|---|---|
| Authors: | Rajamma, Rajasree K. ; Pelton, Lou E. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 26.2009, 10, p. 865-887
|