An empirical investigation of factors determining actual usage of entertainment streaming apps in India
Year of publication: |
2021
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Authors: | Kulshrestha, Vishal ; Jain, Kokil ; Sharma, Isha |
Published in: |
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-3605, ZDB-ID 2566652-6. - Vol. 12.2021, 2, p. 1-22
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Subject: | Actual Usage | Engagement | Entertainment Streaming Apps | Flow Theory | Theory of Planned Behavior | Indien | India | Mobile Anwendung | Mobile application | Verbrauchereinstellung | Consumer attitudes | Innovationsakzeptanz | Innovation adoption | Freizeitwirtschaft | Leisure industries |
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