An empirical investigation of the impact of commitment and trust on internal marketing
Eric Ng, Wei-Ta Fang, and Ching-Yu Lien
| Year of publication: |
January-June 2016
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| Authors: | Ng, Eric ; Fang, Wei-Ta ; Lien, Ching-Yu |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 15.2016, 1/2, p. 35-53
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| Subject: | commitment | internal marketing | relationship marketing | service quality | services marketing | trust | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Dienstleistungsmarketing | Services marketing | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2016.1158046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011633596