An empirical investigation of the relative effect of trust and switching costs on service loyalty in the UK retail banking industry
Year of publication: |
2011
|
---|---|
Authors: | El-Manstrly, Dahlia ; Paton, Robert ; Veloutsou, Cleopatra ; Moutinho, Luiz |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 14435214. - Vol. 16.2011, 2, p. 101-111
|
Saved in:
Saved in favorites
Similar items by person
-
El-Manstrly, Dahlia, (2011)
-
Beynon, Malcom J., (2010)
-
Brand relationships through brand reputation and brand tribalism
Veloutsou, Cleopatra, (2009)
- More ...